Find out the strengths and weaknesses of your marketing and communication activities.

Fill in our questionnaire

Take 5 minutes to answer 30 questions and receive, directly in your email inbox a radar chart summarising the strengths and weaknesses of your tourist destination.

Evaluation in Marketing and Communication

Fill in our questionnaire to receive our summary chart

Step 1 of 11

Step 2 of 11

How does your tourist travel? *
On average, how many overnight stays are there in your area? *
What kind of experience is most requested by your tourist? *
Have you conducted a study on your competitors, whether they are in Europe or in non-European countries? *

Step 3 of 11

Do you have a marketing strategy that enhances the attractions and strengths of your area? *
Is the attention to disability emphasised in your area's enhancement strategy? *
Does your area have a tourist brand that emphasises its uniqueness? *
Does your territory have a DMC (Destination Management Company)? *
Does your territory involve citizens and operators in common choices? *

Step 4 of 11

Do you organise meetings, physical or webinars, to train operators in the use of social platforms to support tourism? *
Are your operators already organised in associations or product clubs? *
Does the DMC in your area renew the offer through marketable tourist packages? *

Step 5 of 11

Does your area have hiking and biking trails? *
Have your operators been informed about how to obtain the CETS (European Charter for Sustainable Tourism) certificate or an international equivalent? *

Step 6 of 11

Is your area part of associations such as Food Routes or Food Districts? *
Traditions, language, customs and craft traditions are UNESCO World Heritage Sites. Do those related to your territory already have this recognition? *
Is your area part of valorisation networks or has it received national recognition that can enhance its value? *

Step 7 of 11

Do you already have a presentation portal that shows the unique value of your destination and the activities of your operators? *
Does your area have an editorial plan for social content to showcase your destination effectively on the web? *
Does your territory organise educational events for influencers and opinion leaders? *
Does your area use communication techniques such as buzz marketing or tools such as prize competitions or online contests to engage tourists? *

Step 8 of 11

Does the image and narrative on brochures, maps and panels reflect the values of your destination? *
Has your destination already realised advertising campaigns for mass media? *
Has your territory ever organised travelling events and road-shows? *

Step 9 of 11

Have you ever combined your territory and its name with the image of a famous testimonial? *
Are you satisfied with the level of collaboration between your destination and local stakeholders? *
Does your territory participate in fairs and workshops, to get in touch with European or non-European buyers? *

Step 10 of 11

Does your destination have its own e-commerce for marketing package tours? *
Do your operators use sales portals and thematic platforms to sell their tourist packages? *
Are outdoor activities, routes and historical walks in your area adequately marketed? *

You have completed the self-assessment questionnaire.

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